Introducing the edit_

September 1, 2020

Curated with light-hearted, engaging and shareable content, the edit_ will appeal to our key customer ‘personas.’ It will have all the latest goings on from in and around our neighbourhoods, offer top tips for home styling and beyond, as well as thought-provoking features around home and work life.

It’s four categories will focus on:

  • news & views – includes renting thought pieces, general lifestyle features, what’s on in the neighbourhood
  • living – sustainable and green living, interiors, working life
  • people – community stories, residents, retailers, local initiatives, and partners
  • we love – hotspots, round-ups, trends lists

Launching our own editorial platform means we can tell our story our way, highlighting why renting and what we do is so brilliant to inspire people to become part of the Get Living community, whether they live with us or not.

the edit_ will also enhance’s SEO and aims to increase dwell time as well as aligning Get Living as a relevant, relatable, lifestyle brand.

Through publishing shareable content, we aim to increase brand visibility across user channels and generate more click-throughs from unique users. That means more eyes on the site and more opportunities to convert!

Got a story idea for the edit_ ? Then let us know! We’ll be adding new articles every month to keep things FRESH.

In the meantime, please show the edit_ some the love and help generate a buzz on social by sharing your favourite article! #theedit

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