In keeping with its focus on innovation, Get Living London has launched a new advertising campaign: E20: Closer than you think. The creative approach brings to life the varied and unique lifestyle benefits of living at East Village in a series of adverts that mark a new approach for property advertising. The campaign aims to change perceptions of London’s newest postcode (E20) to its proximity to and from work, attractions and nightlife. Get Living London has drawn upon in-depth consumer insight to unearth the key factor in choosing a new rental home in London – connectivity. Serving 195 trains per hour across major rail links such as the Central Line, Jubilee Line, DLR and Stratford International; East Village is truly one of the best connected neighbourhoods in London – an element that features heavily in this campaign.
The advertising campaign builds on the success of Get Living London homes at East Village, the former London 2012 Athletes’ Village, which have been attracting new residents since late Summer 2013. With an already buzzing community, it is expected that this campaign will inspire the 25% of Londoners who rent to consider a new home at East Village. With the core group of renters in London tending to be young professionals working in areas such as Canary Wharf and the City of London, the high-quality homes and matching lifestyles they seek, can both be easily found and reached in East Village.
Look out for the campaign on the London Underground, in the Evening Standard, Metro, The Guardian and The Observer.