Get Living London, as owners and managers of the homes at East Village, the former London 2012 Athletes Village, has the stated aim of changing the way Londoners rent their homes. As well as providing exceptional service, long and flexible tenancies, a ‘no-fees’ and transparent culture we have worked with leading academics to deliver the latest thinking on the Private Rented Sector (PRS) – that is all rented homes not including social housing and intermediate affordable rents.
Over the past year we have published three reports. Two of them are written by Professor Michael Ball of the Henley Business School at University of Reading and the third is from Professor Kathleen Scanlon and her team at London School of Economics and Political Science.
The London School of Economics (LSE) report looked overseas for its learnings. It has long been known that there is a greater “culture” of renting in overseas cities – notably in mainland Europe. LSE interviewed families who rented in London, New York, Berlin and the Ranstad cities in the Netherlands. They uncovered some notable insights into the motivations of families renting. Crucially, that while affordability is a key driver for renting they are a number of reasons focused on the local neighbourhood, informal social networks and access to schools and transport that assist in the decision making process.
Get Living London will continue to be at the forefront of thinking in private rented homes and we will strive to learn more through working with the leading academics and think tanks in this area.