LONDON: 25 JULY 2013
Get Living London, the residential owner and rental management company, has appointed acclaimed designers Wayne Hemingway MBE, Gerardine Hemingway MBE and their young HemingwayDesign team to lead the furnishing and interior design for its range of private rental homes at East Village, London’s newest neighbourhood and the former London 2012 Athletes’ Village.
Get Living London will have 1,439 homes at East Village available for private rental, with over half of the new homes to be offered as furnished. HemingwayDesign, founded by Wayne and Gerardine, has been appointed to oversee the furnishing of the new homes as well as the interior design of a series of new ‘show apartments’ to be unveiled later this summer. Their daughter Tilly heads up the interior design and furniture teams at HemingwayDesign, and is creating a series of distinct furnishing packages for the homes.
Central to the design ethos for the Get Living London homes is to use the ‘Best of British’ design and craftsmanship in a celebration of the unique role the London 2012 Games and East Village have played in recent British history.
Under HemingwayDesign’s guidance, furniture packages will feature key pieces by Britain’s leading designers, including Matthew Hilton (Designer of the Year at the 2008 British Design Awards), iconic British heritage brand G Plan, and products from HemingwayDesign’s own range. Products will be sourced from across the UK, including beds manufactured in Wales and mattresses from North-east London.
HemingwayDesign’s creative guidance will allow Get Living London to set new standards of design and furnishings for the rental market. Benefitting from a higher investment than properties with more traditional landlords, each Get Living London home will be furnished with high-quality products to reflect the future residents’ stylish and cosmopolitan lifestyles.
Get Living London will provide a choice of new 1 bedroom apartments to 4 bedroom townhouses, which offer spacious open-plan living areas and large balconies. All homes will have as standard fitted wardrobes in all bedrooms, wooden flooring in all living areas, and high-quality modern kitchen and appliances.
In addition, furnished apartments will feature a range of high-quality furniture selected by Hemingway Design with each furnished apartment to include:
Wayne Hemingway MBE said: “This is a once in a generation opportunity to help shape a crucial part of the Olympic legacy, providing much needed new homes for Londoners and ultimately improve people’s lives through well thought out design. In addition to addressing the demand for rental properties, East Village fulfils so many aspects of what makes a place liveable. It is well connected to public transport, and has wonderful parks and leisure facilities right on its doorstep. There will be indie shops, restaurants, cycle facilities and the apartments, streets and pocket parks are all wonderfully designed and delivered.
This is the first project on this scale that tackles the major issue of housing in London and still does it with design flair at the heart of the approach. It’s an honour to be part of it “
Derek Gorman, Chief Executive of Get Living London, commented, “The appointment of HemingwayDesign is an exciting step forward as we get ready to launch our new homes to the market this summer. Not only is Get Living London offering a new way of renting for Londoners with flexible tenancies, no fees and no middlemen, Hemingway Design will also help us set new standards of design and furnishing for the rental market. This exciting new partnership will help us combine high-quality new homes with the best of contemporary design expertly chosen by Tilly, Gerardine and Wayne and their talented team.”
Interested Londoners can get an exciting first-look at homes when show apartments and pricing are unveiled later this summer. To register interest and be amongst the first to find out more, please go towww.getlivinglondon.com
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